Market Research

 

Thorough Research for Housing Development

Servitas approaches each project with thorough market research, whether that be for trends in national student housing, or localized research. We have a long history of evaluating trends and conducting national student housing research that informs our higher education partners’ process for evaluating specific needs and student desires for their housing. We assess a project’s technology needs and ensure the development will offer residents the best and latest resources to meet their academic and living needs.

 

Enrollment & Economics of Student Housing

Determining the underlying factors that attract students to a university, influence their decision to attend an institute of higher learning, and seek campus housing are critical research criteria. Servitas reviews enrollment history, trends, projections, tuition, fees, living expenses, and student aid. We consider how the current macroeconomic climate influences enrollment and on-campus living decisions. By conduct a review of current university housing we compare it to occupancy trends and future enrollment projections.

Consultation & Due Diligence Services

Servitas is a professional, trusted, and nationwide student housing management and development firm capable of providing the full suite of services to our college and university partners.

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    A Service Mentality

    Our consulting team’s mission is to use experience, industry research, and Servitas’ service mentality to provide a tailored approach to each client—no matter how large or small. Regardless of the nature of the acquisition, we advise each client as if we were making the purchase ourselves and focus on a detail-oriented review based on our experience in the industry.
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    Knowledge Leaders in Development & Operations

    Our experts have experience in all scenarios:
    • New developments in need of pre-construction market analysis.
    • New developments selecting leasing centers, assembling lease-up pro-forma, & generating marketing strategy.
    • Troubled assets in need of operations analysis.
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    Our Consulting Services Include:

    • Market analysis & feasibility studies for both pre-development and stabilized assets
    • Asset valuation & lifecycle benchmarking
    • Cost & rent analysis
    • Auditing for troubled assets
    • Due diligence services
    • Online reputation audits
    • Design consulting
    • On-campus housing demand study
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    Outcomes from Servitas’ Consulting:

    • An understanding among campus stakeholders of the importance of student housing
    • Projections for future housing demand
    • Recommendations for size & unit types
    • Rates for new housing projects
    • Strategies for housing renovation projects
    • Strategies for creating new sources of revenue